Business Strategy

Business objectives can only be successfully achieved if they are supported and justified by a vision of the future as well as quantitative and qualitative business planning. We qualify each business area in the strategy portfolio and work with our clients' management teams to create a roadmap for products, markets, and regions that orchestrates all activities.

Core competencies and strategic assets are the success genes in a company's DNA. It is all the more surprising that they are often not explicitly articulated and that employees and managers are not even aware of them. However, it is extremely important to have a precise knowledge of one's own strengths and characteristics in order to position oneself in relation to the competition. Only on this basis can the protection and further development of core competencies and strategic assets, as well as their transfer to other products, be ensured. This is where great potential often lies dormant or existential risks are not mitigated. Companies benefit from our many years of experience in successfully solving these problems.

In general, size brings economies of scale. However, this is not necessarily the case when it comes to go-to-market, where there are regional idiosyncrasies, differentiated businesses, and autonomous local units. We help sales organizations go to market faster, more efficiently, and more successfully with our proven, template-based methodology.

Sales costs are often the largest single expense for many companies, yet resources are often underutilized and misallocated. With our proven concepts, which we adapt to the individual situation and requirements of each company, we design the right market and customer segmentation as well as efficient sales processes and structures.

For many companies, consistent pipeline management is the key to success. This requires the creation of professionally managed sales pipelines and their integration with traditional sales processes. We define the appropriate pipeline management for companies based on our “Sales Stage” concept. This allows for early identification of complex business developments and enables targeted management, individual motivation and adaptation of sales activities.